When Ranjani Krishnaswamy was thinking about a storyboard for jewelry brand Tanishq’s Mother’s Day campaign, she didn’t want a saccharine concept of the forever giver, nurturer and restorer. She wanted to keep it real and honest. And she found it from women around her, among consumers or colleagues. The brand’s general manager (marketing) figured that … Read more
Essential lessons from the life journeys of great personalities for GS IV, essay, enriching the Mains answer, interview and for the life of a UPSC aspirant in general. Aspirants must study the journey of great leaders, administrators and reformers not only for the UPSC examination but also in order to remain motivated in their own … Read more
I was “cooling off” (a bureaucratic term for spending a minimum period in the state after a central posting) in Ranchi in June 2006, hoping to be back in Delhi by October. One morning, I get a call from the establishment officer asking me to report as Secretary of Food and Public Distribution the next … Read more
Aspirants must study the journey of great leaders, administrators and reformers not only for the UPSC examination but also in order to remain motivated in their own journey of preparation for the civil services and beyond. Here is one such personality whose life teaches us many values: Dr MS Swaminathan is undoubtedly one of the … Read more
In early 2021, scientists in Colombia discovered a worrisome new coronavirus variant. This variant, eventually known as mu, had several troubling mutations that experts believed could help it evade the immune system’s defenses. Over the following months, mu spread swiftly in Colombia, fueling a new surge of COVID-19 cases. By the end of August, it … Read more
HONG KONG/BEIJING: From countering a Western “information war” during a Taiwan conflict to using “shock and awe” to swiftly subdue the island’s forces, Chinese strategists are soaking up lessons from Russia’s Ukrainian quagmire, diplomats, scholars and analysts say. Chinese military experts are discussing the conflict in private chat groups, offering their takes on Western involvement … Read more